Company Profile Of Tagerty Pty Ltd Essay - 1983 Words

1. INTRODUCTION 1.1. Company Profile Tagerty Pty Ltd is organization which sells beauty care products, situated in low-lease external rural territory of Melbourne. The organization was set up in 1996 by 18-year-old young men (Andrew, Bernard and Carlo. They were inspired by Poppy King – a young cosmetics entrepreneur in Melbourne. Scope and methodology Limitations 2. INDUSTRY ANALYSIS 2.1. Industry that the company is in Tagerty is small Australian based company who manufactures cosmetic products especially for men (body and skin care, sun protection and recovery, shaving and facial care, fragrances, deodorants and hair care). The company operates in low-key manner and has enjoyed success since beginning. With the emergence of new organic, natural and green products consumers became more sensitive towards their choice of product in Australia (Client1.ibisworld.com.au.2016). Therefore, company decides to explore new market. 2.2. Statistics on the size and growth of the industry Cosmetics and personal care industry is growing day by day as people are becoming more sensible about their appearance. Not only women but men are also attracted to improve their looks. Canadian men had started taking care of their skin and became more conscious about beauty to enhance their professional credibility. Men’s grooming market has viewed growth since 2010 with little downfall in 2014 and then again grew and reached at CAD 1,009.0 million in 2015 (Graph 1) (Passport